James Victory

Optimized paid campaigns for a restaurant management software client, achieving a 39.1% increase in trial sign-ups and a 9.7% decrease in CPA through strategic consolidation, bid testing, and landing page collaboration.

Drove significant improvements for a clinic management software client, resulting in a 22.61% reduction in ad spend, a 27% increase in demo bookings, and a 38.92% decrease in CPA by implementing structured optimization strategies.

Developed comprehensive internal Standard Operating Procedures (SOPs), including a scalable Google Search playbook, to standardize campaign management and optimize budget allocation across diverse client objectives.

Assisted the paid media team in critical pre-launch phases, including campaign planning, build tasks, and rigorous quality assurance, ensuring accuracy and readiness for deployment.

Monitored and analyzed campaign performance data daily, proactively identifying key trends and areas for optimization, and communicated actionable insights to senior strategists.

Contributed to the development of weekly and monthly performance reports, leveraging data analysis and conducting in-depth keyword and competitor research to inform strategic adjustments.